Over the last seven years, the New York City Department of Education has decreased spending on the arts by 47%.
With art education disappearing from the classroom, The Metropolitan Museum of Art and Verizon stepped in to fill the gap by creating a new kid-focused educational experience that brought the metaverse to the physical halls of The Met.
With every visit, kids could experience the first ever real-world Roblox art collection, which turned 2 million square feet of the largest museum in North America into an educational game.
An app sent kids on an interactive, educational scavenger hunt for Replicas, in the largest museum in North America.
Educational clues helped kids find the original artwork IRL and replicate it in AR.
Like magic, 5,000 years of art transformed from real to Roblox virtual items.
For the first time ever, kids turned their avatars into works of art.
Kids used their phones to learn about art history, all while becoming true metaverse art collectors.
Kids created their own personal avatars that became walking pieces of art history, taking each Replica beyond the physical walls of the Met and into Roblox. There, they lived on and inspired art education in perpetuity throughout the metaverse.